Psychology Today – “Why We Are Afraid of Creativity” by Michael Michalko
Once people establish a hypothesis about the way things are, they develop a deeply-rooted bias against anything that causes them to feel uncertain, anxious or confused about their pre-established hypothesis. The novelty of the new watch caused great uncertainty in the minds of the watchmakers. This bias against uncertainty is activated when people are asked to evaluate new, novel ideas and interferes with the participants’ ability to recognize a creative idea. The insidious nature of this bias is that there is strong societal pressure to endorse creativity and its products and a strong social desirability bias against expressing any view of creativity as negative. The resulting state is similar to that identified in research on racial bias; a conflict between an explicit preference towards creativity and unacknowledged negative associations with creativity…
Do people desire creative ideas and innovation today? Most us would answer with a loud ‘YES, OF COURSE’ asserting that creativity is the engine of discovery in the arts, science and industry, is the fundamental driving force of positive change, and associated with intelligence, wisdom, and goodness.
Still while most people strongly endorse a positive view of creativity, historians have discovered that scientific institutions, business, education, medical, military, nonprofit, political organizations, and leaders and decision-makers in all fields routinely reject creative ideas much like the Greeks rejected atomic theory
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