Posts Tagged ‘Andy Torres’


Andy Torres explains “ego blogging” her coined term for what now has become commonplace on the internet, but which she was one of the originators of, back in 2007. Undecided as to her career path, she dropped out of college at a certain point, to pursue her real dream of creating and developing fashion ideas. Taking her love of sewing and modifying outfits, she moved to New York to try to make it as a designer. But when she didn’t find the opportunity she desired at an existing fashion house, she went online. Andy marketed herself and her fashion ideas through her blog, Style Scrapbook, which has since garnered over 75,000 followers…an impressive feat for any company, let alone a single girl.

Andy’s advice to anyone starting their own ego blog is simple.
1. Offer great content, which is useful to the target audience.
2. Include good photos which depict the subject in the best context.
3. Post often, to maintain contact with an audience with short attention span.
4. Share your blog on as many strong social media sites as possible.
5. Above all be yourself, and keep your content genuine and accessible.


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